The most popular, potent, distinctive, do-able, and affordable cosmetics trend for 2018 is pouncing on the Under Eye Liner look.
It’s actually easier to line underneath your lower lashes and get a trendy, beautiful look than it is to line your upper lashes.
Lining the lower rim of one’s eyes is an old-school trick for making your eyes look bigger (if you use white liner) or brighter (if you use a color complementary to your eye color), but it can irritate your eyes and it tends to smudge off easily (our eyes are designed to keep themselves clean!)
But if you line underneath the lash line on your lower eye, you can get the same benefits with less irritation. It’s also easier AND creates a very different, modern, but still beautiful effect. You can get all kinds of emotions and philosophies going on with this simple technique, from quietly feminine to daringly feline to hip artist to political activist (try a red, white and blue theme with bold red lips, patriotic blue eyeshadow, and white under eye liner).
Even better, this technique gives you a huge bang for your buck. You not only don’t need to, but shouldn’t, bother with applying mascara to your lower lashes (saves that hassle!) and you likely won’t need to line your upper eye (unless you are going for a particular effect).
Note that one’s face is structured such that the potency of expression comes from the basic lines of the brows, the eyes, and the lips. All of the colors, planing and contouring, etc. that you may go through aren’t really necessary to achieve a look with impact, as long as you know how to feature your brows, the lines of your eyes, and your lips with power. Under eye liner emphasizes the strengths of this approach, in particular because it also creates a graphic counterpart to your brows that frames your eyes with the illusion of greater space between brows and eyes. It is similar to the power of focus upon the eyes that accessories such as veils, glasses, or hat brims create: Focus achieves emphasis.
Another major advantage to under eye liner is that you can select colors to compliment your eye color, making them look more intense or even altering the color. Everyone’s eyes have a variety of colors scattered within the iris. If you look closely at your eyes, you’ll see these. When selecting eyeliner products, a Shopping Girl should consider choosing colors that either match one of the color speckles within her iris, or compliment them (i.e., are opposite on a color wheel). For example, if you have blue eyes, you will find that orange and copper toned under eye liner will make them seem bluer. If you have green eyes, you’ll get that effect from red and pink shades. If your eyes are brown, examine them to determine the undercurrent tones: Are your brown eyes goldish? Perhaps greenish? And likewise if you have black eyes, are they purple-toned or with hints of auburn? To take advantage of these unique features of your beautiful eyes, you can check online for artists’ tools such as color wheels or the Pantone color shade system, which will help you to explore ways to get the effects you want from your under eye liner.
This look is so affordable too, that a Shopping Girl can easily experiment with different colors painlessly. In a previous post, we mentioned the very popular, reliable online store ShopMissA, which sells everything for one dollar. They offer an extensive selection of cosmetics and are on trend with their choices. You’ll find a lot of Youtubers posting about their ShopMissA hauls and using their cosmetics for video make-up blogging. Some other good options for incredibly affordable cosmetics include the online E.L.F. store, and the Outlet section of Avon’s online store. Avon also often has excellent sales even on clearance items, where you can score items for around a dollar or sometimes even less.
Shopping Girls, as an end note, our ShoppingGirl.Com founder, Tom, expressed his concerns about being sure to remind you to use reliable, safe brands for your eyeliner. Since the trend of using unusual color shades in eye cosmetics is so hot, it’s important for you to know that the reason some of these colors have not been commonly used in the past is that it was difficult (if even possible) to create cosmetics in these colors using completely safe ingredients. With modern technology and options, you surely will be able to find just the colors you want in safe formulations. But be sure that the products you select are made specifically for use around your eyes, and that they come from reliable and cruelty-free manufacturers who don’t test on animals.